THE FOUNDER

Natalia Dzidulali Eledzine Attivor



@jidulaly

Natalia is the visionary founder and Creative Director of ELEDZINE. Her journey into fashion is rooted in a unique blend of education, passion, and purpose. Originally pursuing a career in medicine, she earned a BSc in Physician Assistantship before answering her creative calling and stepping into the world of fashion. She still holds close her dream of becoming a “doctor/fashion designer,” reflecting her commitment to making meaningful impact through more than one path.

As a skilled 3D fashion designer, Natalia merges traditional craftsmanship with cutting-edge technology to create sustainable, innovative, and captivating designs. Deeply rooted in her Ghanaian heritage, she uses fashion as a tool to empower women, inspire hope, and celebrate African cultures through purposeful storytelling.

Beyond ELEDZINE, Natalia is also a fashion design and digital fashion educator, equipping aspiring creatives with industry skills through ELEDZINE INSTITUTE , the brand’s growing training program and future fashion school.

Her work has also been recognized through collaborations and showcases with:

GTP, one of Ghana’s leading textile brands, on a sustainable fashion showcase in partnership with Landfills to Landmarks, presented as part of the company’s 60th anniversary celebrations.

Woodin, one of Africa’s leading textile brands, on digital fashion campaigns featured on billboards across the continent, amplifying her creative vision on a continental stage.

• Devenity London as Assistant Designer at New York Fashion Week, contributing to one of the world’s most influential fashion platforms.

• Afric’Artech in Casablanca, Morocco, where ELEDZINE presented its signature phygital fashion experience to an international audience, blending physical craftsmanship with digital innovation.

…and more.